In 2013 I launched my blog, Redefining Mom, seven months after my first daughter was born and in the thick of severe postpartum PTSD. I was working in a Fortune 100 company running multi-million dollar marketing campaigns with huge brands like Microsoft, HP, and Cisco at the time.
I was initially just looking for a place to vent about frustrating maternity leave policies in the United States, but I quickly realized I was giving a voice to other working mothers struggling with the same feelings I had. I knew my blog could make more of an impact on my audience than I thought if I was willing to dive all the way in.
I put my MBA degree in finance and marketing to good use and began to promote my blog using a variety of ad platforms. Pinterest quickly became a frontrunner and showed me the most return on my investment. When I saw that no one was leveraging promoted pins yet, I knew I had stumbled across GOLD. I decided to pour all of my focus into learning them inside and out. What I discovered became the crux of my future business. In 2016 my business had become profitable enough to quit corporate for good.
Becoming an expert on promoted pins has allowed me to grow my blog, brand, and profit beyond my wildest dreams. Today I make multiple 6-figures each year from my digital product business. I serve over 30,000 students through all my Pinterest courses and over 1,500 of them have taken Pin Practical Promotions. But nothing compares to the time this has given me to truly be present with my family. I even used promoted pins to self-fund my last 8-week maternity leave in March 2018, which is one of the greatest personal rewards I’ve received from this business.
If you’ve been making great sales in your business and want to learn how to amplify them even further to take your business to the next level, you are in exactly the right place. I created Pin Practical Promotions to teach you everything I know so you don’t have to stay stuck in Pinterest overwhelm anymore.